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Mike Radcliffe – Represent
Describe the Ideal Candidate in three words

CREATIVE
INTELLIGENT
ACTIVE
What’s the best way to get noticed at application stage?

Make it very clear what you can bring to the company you are applying to. In the current economy employers are not interested in doing favours for designers, they need people who can help their company grow, develop and change. This is most easily communicated through the simplest of CVs and a well-crafted portfolio evidencing your passions, skills and desires.

How important is it for you to see commercial work?

It's obviously very important to show commercial work if you have work experience. Juniors and graduates will have little or no commercial work in their portfolio and this is only to be expected. The portfolio needs to show your ability and this can be shown off better sometimes through self-initiated work too.

Is what you do in your spare time important or irrelevant?

Yes and no. I am particularly interested in people who really do commit to their spare time activities. There are generic stock answers such as reading, cooking, going to the gym etc—generally we all do these to a lesser or greater extent. I'm interested in activities that keep the mind and body very active and creative. I once had a client who dismissed an applicant because they thought their hobbies were not a good cultural fit for their studio. Ironically she was a perfect fit, but unfortunately the client read too much into her hobbies.

What’s the most common mistake people make when they apply for jobs?

Mainly applying for inappropriate jobs that don't fit their experience, or applying en masse and not tailoring an application.

What’s the one thing a potential employee can do that will impress you?

Know and talk about your work authoritatively, and with passion and conviction.

www.represent.uk.com

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