Martin Grimer – Aesop
Not appearing interested.
As long as it shows a bloody good idea and a beautiful, relevant execution, it doesn’t matter if the work’s commercial or not.
Enthusiasm. You can be extremely experienced, but without enthusiasm it counts for nothing.
It’s extremely important. In this business, you’re never not working if you love what you do. Great ideas and beautiful things are everywhere, so you should never switch off.
Aesop was set up in 2010 by partners Roger Hart, Martin Grimer, Edward Woodcock and Jim Paterson. It currently employs thirty people. We find the stories that lie at the hearts of our clients’ brands using a unique combination of strategic planning and narrative theory. Then, we tell these stories by creating design, packaging, online experiences, advertising and promotional marketing campaigns that work effectively in isolation and outstandingly together.
We set up Aesop to overcome a problem. It was problem we’d heard from lots of different clients on lots of different occasions. When you use more than one agency, things get very disjointed very quickly. Design work falls out of sync with ad campaigns. Sales promotions don’t quite fit with social activity.We wanted to create a company where clients could get everything they needed under one roof, but we didn't want to fall into the trap of being ‘just another integrated agency’: a jack-of-all-trades and master of none.
Clients include Alex James Presents, Marina Port Vell, John Smith's, Birra Moretti, Untap.it, Pernod Ricard and Ribena.